IS BLOGGING DEAD IN 2018

IS BLOGGING DEAD IN 2018

Quite a dramatic title that isn’t it? Seriously though, with the rise of the Instagrammer and social media influencers taking over the world, is blogging dead?

I’m going to set out my stall early doors and say NO! Blogging is not dead. However I do believe there has been a shift in power in the influencer marketing arena.

What I mean by a shift in power is that when I started blogging only 2 and a half years ago, blogging was all about your actual blog and its readers. Social media such as Twitter, Facebook and Instagram were an added extra but not necessarily a must. I know several bloggers that don’t focus on any of the main social media platforms in particular but are skill killing the blog game and continue to be successful based solely on their blog.

Then Instagram got serious. In the last 12 months especially, Instagram has now become so integral to the influencer marketing arena many Instagrammers are earning purely through their Instagram accounts, a fair few don’t even have blogs. Those that already had a strong blog readership and have conquered the art of Instagram are for me, the ones with the influencer market in their hands.

Social media numbers have become so important to bloggers and PR’s/Brands alike, you can’t hide from it, people are looking at your social numbers.

david and donetta

 

With social media becoming such an integral part of the content creator and influencer marketing world and Instagrammers and even Snapchatters becoming hugely lucrative career options, it does beg the question Is Blogging Dead?

I opened up this post by declaring blogging is NOT dead and here’s why…

Firstly, the written word as way of communication and resource has been around forever. The written word sits at the top of the human communication chain along with audio and video, it’s just not going anywhere. How we consume these mediums may well have changed over the times, but they remain and will continue to do so.

In terms of bloggers and influencer marketing specifically, your blog is your base. Having Instagram is fantastic and if you can earn plenty of money through it then 100% pursue it, but then what happens when the algorithm changes and your engagement drops? Over the last 12 months there’s been several changes to the infamous algorithm that’s caused such a stir amongst influencers.

I believe you should focus on your strengths and go ALL IN on them and concentrate on the area where the attention is. Attention is a hugely important thing to think about. Where are the eye balls? It’s important to put yourself and your content where the attention is. If for you that’s Instagram then smash it, but make time for your blog to be your base too. Your blog is your portfolio and something that assuming you’re self-hosted etc you own. Your blog is yours, the hub of your entire brand/business.

Is blogging dead, no. Are there more revenue streams available around our blogs, yes.

Blogging is such a strong industry that I only see getting stronger, but I’d suggest stronger by the addition of social media influencing, having the full package as it were. I believe building a great blog and growing a loyal readership is fantastic and you can earn a living from this, but if you can include mastering one or more of the other platforms to accompany your blog, then you become the full package.

What do you think, is blogging dead?

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22 Comments

  1. October 19, 2018 / 7:37 am

    The question of blogging being dead really only applies to those making money from a blog. Those blogging because they want to, and enjoy it, for no financial gain or reward will not be swayed. I’ve had a blog of some sort for 10 years or more. But only in the last 18 months have I started to really enjoy blogging. There’s that keyword – ENJOY. I enjoy it first and anything that comes on top of that is a result. In financial terms it earns it’s keep (i.e. it pays for the hosting) but I’m not trying to make living from it like you. I take my hat off to you for that, doing something you love that is so heavily influenced by algorithms and trends outside your control is scary!
    #ThatLinkyFriday

    • October 19, 2018 / 8:31 am

      Yes of course, for those doing it for the love of writing this is all irrelevant. However, Many of the folks reading and interacting with us nowadays are always asking how they can earn from their blog so hopefully much of our blog related content will be aimed at them. It’s massively scary, as much as it’s hugely unlikely, Instagram could vanish next week. Many major platforms have gone under, although Facebook owning Instagram it’s likely to be here for the foreseeable. Thank you, I’m working so hard right now in the hope I can show our children that hard work is the only thing you need to concentrate on. If you work hard in life you will be rewarded… Eventually. Hopefully. HA!

  2. October 19, 2018 / 7:42 am

    I have often wondered if you have say 20k+ followers on your account how many of them actually see a post you put up anyway. I can see why the PR companies etc only go with the big guns and I as a blogger have never bothered to build up any of my followings as I don’t have the time of the inclination

    • October 19, 2018 / 8:34 am

      At the moment, it’s all about numbers. Brands are always going to look at those with the bigger numbers, but hopefully the quality of content will become the major focus. Numbers can be manipulated and as you say, it’s pointless having 20K followers when only 3 of them engage with you. Thanks for commenting πŸ™‚

  3. October 19, 2018 / 9:46 am

    Blogging is not dead, but Instagram is certainly hindering it and trying to kill it. I also don’t like how so many blogs are more about money than writing nowadays too.
    #ThatFridayLinky

    • October 19, 2018 / 11:33 am

      Money has changed the game hasn’t it. I’m half and half on that as blogging pays my bills so I have to be about the amount, whilst at the same time trying to create as much genuine authentic content as I can. Hopefully I can incorporate both. Instagram should be used to help elevate your blog, there’s many missing out the blogging and going straight in for the Insta Fame HA! πŸ™‚

  4. October 19, 2018 / 11:04 am

    I think like you said, a blog should be our base and social media should be the extra bits on the side. But instagram and pinterest especially are growing at a crazy rate, its making the whole blogging world adapt. #ThatFridayLinky

    • October 19, 2018 / 11:37 am

      I agree, Instagram and Pinterest can be massively beneficial for your blog and if you can adapt, evolve and incorporate them into your blog, you will win! I do believe having a blog as your base is a smart idea though. πŸ™‚

  5. October 19, 2018 / 11:24 am

    I think it’d be helpful to look at some data from authoritative sources in order to have an idea of what’s what. If you spend time on twitter, you see that there are new bloggers on there every day. I don’t know though, how many of those last. I also don’t know how many blogs are stopping.

    I can definitely see that a whole bunch of bloggers are creating content. So, the trend might be up or down, but certainly, it’s not dead like MySpace is… (thankfully!)

    πŸ™‚

    • October 19, 2018 / 11:27 am

      HAHA! MySpace! I just missed out on MySpace actually, I think Facebook was maybe the first thing I tried in terms of social media. Well after chat rooms in the 90’s if they count lol! Yes, there’s loads of new bloggers popping up isn’t there, many don’t last though. It’s not dead, far from it, interesting to talk about though πŸ™‚ Thanks for reading and taking the time to comment, appreciate it.

  6. October 19, 2018 / 3:47 pm

    I am spending the year focusing on twitter then I am going to move onto pinterest then instagram. I have them linked but focus really on twitter for now. #thatfridaylinky

    • October 19, 2018 / 3:49 pm

      Hi Tracy, thanks for reading. Any particular reason why Twitter first? πŸ™‚

  7. October 19, 2018 / 4:21 pm

    I have only been on the blogging scene for 6 months. I honestly didn’t think so much was involved. I don’t think blogs are dying just . But Instagram and YouTube are playing a massive part in blogging and bloggers success. It a massive minefield, some have success on blogging alone, others have other funnels. I am like you, my blog is my base and my social media is an extension of that.

    • October 19, 2018 / 5:51 pm

      Only 6 months, how you finding it? Did you enjoy BlogOn? Yes there’s so much more to blogging than writing shit on the internet and reviewing a free t-shirt isn’t there πŸ˜‚ So many opportunities to build your brand, I think it’s fantastic. Thanks for reading Claire πŸ˜ƒ

  8. October 19, 2018 / 4:47 pm

    No, blogging isn’t dead but, as you say, there has been a definite shift and, for those of us who make a living out of it, things are getting tougher. I really need to up my social media game as I’m pretty sure I could be doing better with a bigger and more engaged audience on things like Instagram in particular.

    • October 19, 2018 / 7:30 pm

      Yeah that’s right, I think if you can get your blog readers to really engage day-to-day with you on Instagram also, you can do even better. It’s hard work because they all need attention in their own right, some days you have to choose what’s going to get done. Thanks for reading mate πŸ™‚

  9. October 20, 2018 / 2:31 pm

    I was making a few extra k a year, just about enough to take two vacations a year instead of one, and then this year the bottom fell out. I think the shift to video and less and less people taking the time to actually stop and read something is a shame for many reasons but seems to be the future. I’ll keep plugging away and telling my stories but there does seem to be less and less people actually reading them #thatfridaylinky

    • October 22, 2018 / 4:32 am

      I think it’s just a case of the attention has shifted. I will always have my blog/website as a base, but attention shifts across social media and you have to follow it if you’re looking to earn a living from this. Definitely keep going if it’s what you love doing πŸ™‚

  10. October 20, 2018 / 8:26 pm

    I’m not sure what to say other than my days are numbered as a blogger. If blogging went tomorrow so be it. It’s been a wonderful ride. Oh yes eventually people will wake up and realise instagram is all fake in fact should be #fake by law Thank you for linking to #Thatfridaylinky please come back next week

    • October 22, 2018 / 4:30 am

      No one is saying blogging is going anywhere mate! LOL! Attention has certainly shifted though. Instagram is as fake as some blogs, it’s the people that are fake rather than the platform. Blogging will be around for a good while yet, I can’t see the written word going anywhere soon πŸ™‚

  11. October 20, 2018 / 10:05 pm

    No I don’t think blogging is dead but it certainly has changed – it’s definitely changed since I started out 15 years ago! I for one still enjoy reading articles. Don’t get me wrong, I love videos but occasionally I won’t be able to watch a video but I can read a blog post.

    • October 22, 2018 / 4:28 am

      I don’t think the written word is going anywhere, the main attention may have shifted but there will always been room for blogs πŸ™‚ 15 years… WOW!

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