Our Facebook Group David and Donetta | Bloggers and Vloggers has got off to a BANG! There’s so many creative people, plenty of knowledge and the willingness to help others within the group is mind-blowing. A huge part of why we started the group was to share our practical advice to help other creatives.
When you’re new to blogging you will hear all the usual advice, ‘Build it and they will come’, ‘Content is King’ and ‘Be patient, it takes time’. That’s all well and good, but we want to share with you practical, actionable advice. Here’s 3 practical things bloggers need to be doing and they’re certainly actionable.
1. LEARN TO UNDERSTAND YOUR ANALYTICS
Whatever platform you’re using to check up on your blog’s performance learn how to understand it. If it’s Google Analytics, then literally type into YouTube ‘Google Analytics’ and watch videos on how to find, analyse and use the information you have at the palm of your hand THAT IS FREE OF CHARGE!
Look at what type of content performs best and where most of your traffic is coming from. Finding out this information is a game changer. You might find that your most read blog posts are the ‘Blogging Tips’ posts, so create more of those. You may also find that actually, despite having more followers on Twitter than any other platform, the referral traffic is next to nothing but Facebook is responsible for a large percentage of your views. You can then use that time and effort you would normally put into Twitter, into gaining even more results via Facebook.
Knowing what your audience want and where they’re coming from is valuable information and you have access to it FOR FREE right in front of you. Use it!
2. BE PRACTICAL NOT ROMANTIC
The mistake I’ve made and the mistake I see so many others make, is that they want to master a certain platform because it’s cool, or because they consume content via that platform the most and want to be successful on that specific medium. YouTube is the prime example, being a YouTuber is massively popular and as the number one video platform on the planet, why wouldn’t you want in on that?
Well it’s just not that simple I’m afraid. If like us, you create a lot of local content and you put Tip No.1 above into practice, you may find your audience aren’t on YouTube. It’s great that you’ve spent a full day filming and all evening editing but 95% of Doncaster aren’t searching for videos or blogs about Doncaster on YouTube they’re too busy scrolling through Facebook!
Don’t get caught up in the glamour of the platform, get practical and get results. If your target audience for one piece of content is on Facebook, then post natively to Facebook and target that audience, driving engagement on your video and/or driving them to your blog to find out the best things to do in your local area etc.
Publish your content in the right place, not your preferred place.
3. DON’T BE THE JACK OF ALL TRADES AND MASTER NONE!
All 3 points in this post are hugely linked and that’s because they’re so important and I wanted to break them down to become easier to digest and easier to implement.
There’s two ways to go about this one…
3.1 – Evaluate yourself and find out exactly what your strengths are. Create content that plays into your strengths and then find out which social media platform is best to use for your specific content. If your content is built around your love of taking photo’s of your children and latest beauty products, then go ALL-IN on Instagram and give minimal thought to Twitter. You don’t have to be everywhere, if your strengths and content directly suit a certain platform then put all of your focus into that.
3.2 – If you insist on being everywhere then learn exactly what each platform has been designed for and use them all natively.
To get the best results for each platform you have to create content natively for each specific platform. Think about what content you consume, look for and engage with on certain platforms and what mindset you’re in when using different ones. You’re not in the same frame of mind when using Twitter as you are when using YouTube.
Twitter is fast paced, to the point and great for building relationships with people and brands alike. I use it for networking and recently networking specifically locally and it’s working brilliantly. I’m not interested in using Twitter to post a photo and caption of my day, because that’s what Instagram is for. If you’re looking to engage with others via photo’s and short video clips, then you’re heading to Instagram, as opposed to settling down to watch a longer form video for entertainment like you do on YouTube. If you’re after information/how to videos you don’t go to Twitter, Instagram or Facebook do you, you head straight to YouTube. To really engage in group discussions and gain knowledge, advice and/or to see what’s happening locally, you’re heading over to Facebook.
Once you learn to become aware of how you use different platforms to consume different content, you can then learn to understand what content you need to create and exactly where to create it. Using each social media platform for their intended purposes is how you win on all of them. Not creating on piece of content and then distributing a link to that content on all of the others.
These 3 practical things bloggers need to be doing are actionable and will help you produce the right content in the right places. Take more time to think about your strengths, the content you want to create and what your aim is for each specific piece of content. Make time to learn more about the process and what happens once your content is published.
Blogging, vlogging and content creation is much more than typing a few words or shouting down a camera and pressing publish.
Thanks for reading,
REMEMBER WE ALSO CREATE YOUTUBE VIDEOS SO COME AND SUBSCRIBE TO OUR YOUTUBE CHANNEL AND FOR MORE DAY TO DAY BEHIND THE SCENES STUFF WE’RE ON INSTAGRAM @DAVIDANDDONETTA 🙂