One of the most asked questions we get as full-time bloggers is ‘How do you stay motivated to create content consistently’. Well lucky for you we’re going to tell you exactly what our theory and practice is for staying motivated to create content consistently.
The major decision Donetta and I finally got around to making after much trial and error, was to keep everything as simple as possible. Believe me it took much trial and error to finally figure that out.
We strip back absolutely everything to its simplest form.
Starting with what content to create, we asked ourselves ‘What do we like doing’ and that’s the content we will create. We went through a phase of trying to ‘find our niche’ and I was adamant we needed a specific niche to become successful, however it became counter-productive. We concentrated so much on creating content for only a specific niche that it boxed us in to what content we could create. It became more difficult to create consistent content for a narrowed niche meaning nothing got done.
Then we decided fuck it, we are two individuals and one couple that have many layers, many interests and much to offer across a range of topics, so let’s focus on documenting over creating. Now we create content based on whatever it is we’re doing in our life at the time, as well as anything in particular that sparks our interest. It makes the content creation process so much easier, we just create what we want and cover over it by calling it ‘lifestyle’ HA!
HOW TO STAY MOTIVATED TO CREATE CONTENT CONSISTENTLY | CLICK FOR THE VIDEO VERSION
Once we figured out what type of content to create/document, we then keep it again, as simple as possible. Our blog posts are written in a style of how we talk and interact with you via other mediums, what we’re thinking is what we type, what we know is what we tap into our keyboard.
In terms of video, our style is so simple, we literally take the camera with us almost like another person and that’s how we interact with the camera. We want our videos to feel like you’re just another person tagging along on whatever it is we’re doing that day. We tend to do things we’d be doing regardless of whether the camera was there or not, but when it is there we try to talk to it as naturally as we would if it were another person. As for editing, I cut clips and stick them together to make a video as snappy and fast paced as possible to make it easy to watch.
Anyone could learn to edit how I edit within a couple of hours.
Our photography is again quite simple and we’ve learnt a few extra tips and tricks along the way. Generally our photo’s are snapped throughout our days and then edited by dropping a single preset on them with Lightroom, that’s it. The more you snap the better your photo’s will get, but don’t wait around to master photography before you post, just get posting.
Our theory behind keeping things so simple is that the tasks we need to complete to create content are then easy to do. If we were more fancy with our video edits or had to extensively research our blog posts, they would become a much bigger task and inevitably harder to motivate ourselves to do.
Fitting our content within our everyday lives and then producing it in the simplest and quickest way possible means we can remain motivated to create content on a consistent basis as it almost just becomes a part of our daily routine.
If you’re just getting started and have minimal skills in terms of writing, filming, editing and photography etc, I would recommend keeping it simple to make it easier to consistently publish content. You can learn extra bits along the way and improve your content as you go along. If you’re waiting until you master certain skills before you start publishing content you’ll never get started. Plus, doing is the best way to learn to keep it simple and start doing, you’ll figure the rest out along the way.
Keeping it simple is how we stay motivated to create content consistently.
What does your content creation process look like?
Thanks for reading,
David and Donetta 🙂
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