Quite a dramatic title that isn’t it? Seriously though, with the rise of the Instagrammer and social media influencers taking over the world, is blogging dead?
I’m going to set out my stall early doors and say NO! Blogging is not dead. However I do believe there has been a shift in power in the influencer marketing arena.
What I mean by a shift in power is that when I started blogging only 2 and a half years ago, blogging was all about your actual blog and its readers. Social media such as Twitter, Facebook and Instagram were an added extra but not necessarily a must. I know several bloggers that don’t focus on any of the main social media platforms in particular but are skill killing the blog game and continue to be successful based solely on their blog.
Then Instagram got serious. In the last 12 months especially, Instagram has now become so integral to the influencer marketing arena many Instagrammers are earning purely through their Instagram accounts, a fair few don’t even have blogs. Those that already had a strong blog readership and have conquered the art of Instagram are for me, the ones with the influencer market in their hands.
Social media numbers have become so important to bloggers and PR’s/Brands alike, you can’t hide from it, people are looking at your social numbers.
With social media becoming such an integral part of the content creator and influencer marketing world and Instagrammers and even Snapchatters becoming hugely lucrative career options, it does beg the question Is Blogging Dead?
I opened up this post by declaring blogging is NOT dead and here’s why…
Firstly, the written word as way of communication and resource has been around forever. The written word sits at the top of the human communication chain along with audio and video, it’s just not going anywhere. How we consume these mediums may well have changed over the times, but they remain and will continue to do so.
In terms of bloggers and influencer marketing specifically, your blog is your base. Having Instagram is fantastic and if you can earn plenty of money through it then 100% pursue it, but then what happens when the algorithm changes and your engagement drops? Over the last 12 months there’s been several changes to the infamous algorithm that’s caused such a stir amongst influencers.
I believe you should focus on your strengths and go ALL IN on them and concentrate on the area where the attention is. Attention is a hugely important thing to think about. Where are the eye balls? It’s important to put yourself and your content where the attention is. If for you that’s Instagram then smash it, but make time for your blog to be your base too. Your blog is your portfolio and something that assuming you’re self-hosted etc you own. Your blog is yours, the hub of your entire brand/business.
Is blogging dead, no. Are there more revenue streams available around our blogs, yes.
Blogging is such a strong industry that I only see getting stronger, but I’d suggest stronger by the addition of social media influencing, having the full package as it were. I believe building a great blog and growing a loyal readership is fantastic and you can earn a living from this, but if you can include mastering one or more of the other platforms to accompany your blog, then you become the full package.
What do you think, is blogging dead?