I believe that Vlog Style Video can enhance your brand, engage your customers and breath life into your business.
Welcome back to the Vlog Style Video Consultancy section of David and Donetta. Today I want to talk about WHY I believe in vlogging for business. There are several reasons I believe that vlog style video can enhance your business so let’s talk about them…
The future is visual and it’s already here.
Currently, video is the dominant force leading the way when it comes to branding, marketing and ultimately selling. Billboards, posters and written ads on page 14 of the local paper just don’t come close to the power of video. There are crazy stats when it comes to the way people both consume and use video, especially when it comes to buying products and/or services.
The rise of YouTube is based purely on where people’s attention is. The same with Instagram Stories and now even Facebook is getting in on the act, promoting video content much more than basic text.
Vlogging is free!
As a business surely this one point alone is enough for you to get involved creating vlog style video for your business. Outlays, overheads and general expenditure are all areas that hugely determine what available money you have to put into marketing your business. Well, getting your phone out of your pocket and pressing record is absolutely free!
Creating an Instagram account, Facebook Page and/or YouTube Channel are also all FREE!
So not only can you create vlog style video around your business, you can distribute it and build an engaged audience around it all for absolutely ZERO COST.
It can make your business feel human and give it a personality.
People buy from people. You may have a fancy logo and good looking products, however, so have the other shops across the road. Creating vlog style video around your business, services and products will give you the edge. You can express your authenticity and uniqueness through video, turning your business into a brand with a personality.
Businesses with a strong relatable presence online and in the community will always stand out and gain more attention.
Authenticity is a huge pull in today’s world.
Further to my last point, authenticity in today’s world is HUGE. We live in a world where in particular, online we feel we can’t trust anyone or anything! If you’re creating authentic content through video you will build a community of people and customers that trust you and your brand.
There are SEO benefits to video.
For a start, YouTube is basically a huge search engine, just full of videos. Have you noticed that now, when you do a standard Google search, videos when relevant appear more and more. Being savvy around SEO for your videos will benefit you and your business. SEO for video is just as important as it is for your website.
Make sure you’re easily discoverable by creating engaging titles, relevant tags and informative content.
How many of you went straight in for the ‘IT’S FREE’ paragraph and thought ‘Well let’s give it a go then!’?
Please do let me know if this has been valuable for you in the comments below. As always I appreciate your feedback and want to make sure I’m creating valuable content that will help you and your business. In the next Vlog Style Video Consultancy blog I’ll be talking about ‘Things To Think About Before You Start Creating Vlog Style Video’.
If you haven’t already, please have a read of the previous posts in this section:
IF YOU WANT TO GET IN TOUCH WITH ME ABOUT VLOG CONSULTANCY FROM A BUSINESS POINT OF VIEW, PLEASE EMAIL HELLO@DAVIDANDDONETTA.CO.UK
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